CHiQ embodies a high-end, fashionable, and personalized brand essence, coupled with a contemporary, technical, and humanistic cultural ethos. It serves as a vital embodiment of Changhong's brand concept, "Make Your Imagination Fly". CHiQ firmly believes that technological innovation doesn't merely offer technology, it aims to actualize and exceed human imagination, unlocking countless possibilities in life and delivering unique, joyful experiences to consumers.