“Shoe-Fleur: A Footwear Fantasy”

Tcherevkoff describes his workflow: “I’ll take a leaf, make it into a sole, bend it to make a heel or a strap, then shoot it.” He works untethered. After taking the pictures, “I walk over to my computer room and download the flash cards. Now, some art director might say that’s wasted time,” he says, “but for me it’s thinking time. I’m looking one or two steps ahead, getting ideas, making creative decisions.”